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Mead® We Mean Green™ Product Line Launches

We Mean Green notebookAfter having done extensive research into their target market, consisting of students from elementary school to college, the team at ACCO Brands concluded that sustainability defines this target market as a generational core value.

With this in mind, the team created a Mead® product line called We Mean Green, dedicated to sustainability.  The sustainable principles of this product line correlate with one of our overarching values at ACCO Brands – acting responsibly in our global community.  

The Back-to-School (BTS) line is comprised of notebooks, composition books, filler paper and folders.  Each component of the products within the line are made sustainably: the covers, paper and packaging are made with 100% recycled material; the composition book tape is made with recycled content; and all designs are printed using non-toxic vegetable ink. Additionally, most materials are compostable.

“As the line and our related research progressed, we realized that sustainability means something a little different to everyone. Whether we made products with recycled content or that have eco-friendly features, reduced our carbon footprint, up-cycled/recycled where able, or placed an emphasis on social responsibility, we wanted to develop a product that defined our impact and provided differentiation from our competitors, but the one constant was our consumers’ commitment to the environment,” said Tracy VanHeulen, Product Manager – Student Fashion.   

We Mean Green foldersWe Mean Green filler paper

“The successful placement of this line is the culmination of months of cross-functional collaboration, innovation and true teamwork. From Sourcing to Operations and Manufacturing, Editorial and Creative, Sales and Channel, Forecasting and Supply Chain; all teams had a true passion for this project,” said Abbey Blundell, Product Manager – Student Notetaking.

We Mean Green composition notebookMead We Mean Green is available at Target this BTS season, with each product selling for $3.99.  Over the upcoming BTS seasons, the team plans to expand and evolve the line across formats and retailers, both online and in-store.

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